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How do you connect print and digital worlds? we wanted to create a link between, and distinguish ourselves from our competitors and from what we have done in the past.

The main idea was to bring the digital world, mainly the instagram experience, across all platforms. The values we wanted to convey were; fun, not trying to hard and whimsical. Additionally , Not to focus only on the clothes but to create the sense of a moment caught or frozen in time, as if all the images are gifs or parts of a video, giving us the sense of movement.


All the photos and videos were takes especially on our studio site and the outfits and backgrounds cautiously chosen to help convey the idea. 


Was done as part of my job at Castro

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